I started this studio to bring together what I do best: figure out complex assignments, help stakeholders align, put together brilliant teams, and lead them through a seamless creative and production process. I've been through this experience so many times that it has become my thing. I deliver brand narratives and positioning, thought leadership, mini and big documentaries, serialized and social media video. We can call it content. I prefer great storytelling, in all its shapes and formats.
Jumpstarting creativity with impactful ideas that live beyond their moment.
Aligning stakeholders and teams to craft powerful stories together.
From inception to delivery, leadership to move projects forward.
Projects led under Edelman and Hawkfish.
Economic development work is deeply transformative yet rarely evident to communities or the public at large. We zoomed into the micro outcomes to weave the macroeconomic story, one human layer at a time.
J&J's leadership in global health equity rests on strong community partnerships and trust. We built a creative collaboration to tell that story, aligning stakeholders behind the work and delivering measurable brand lift.
As Covid-19 spread, US and global mayors convened virtually through the Bloomberg-Harvard initiative to share containment strategies. We built the platform to amplify their work, then carried the momentum into video series on public health and policy.